JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS
Vol. 2 No. 2 (2021)

PERAN MEDIA MASSA DI KALIMANTAN BARAT DALAM MEMPENGARUHI OPINI PUBLIK

Hasymi Rinaldi (Politeknik Negeri Pontianak)
Mahendra Jaya (Politeknik Negeri Pontianak)
Debbie Yuari Siallagan (Politeknik Negeri Pontianak)



Article Info

Publish Date
30 Dec 2021

Abstract

Many theories support the ability of the mass media in constructing public opinion. Moreover, those theories are also supported by many researches showing the strategic position of mass media in influencing public opinion. The problem is that mass media is no longer the main source of information for many people. The number of disinformation news spreads very quickly through social media networks. The rapid spread of hoax news indicates that many people believe the truth of fake news. According to the phenomenon, this research seeks to identify the ability of the mass media, in this case print media, in influencing public opinion. The approach used in this research is qualitative with phenomenological method. Based on the data obtained and processed, shows that the mass media able to influence public opinion, although the mass media can also be influenced by the virality of information.

Copyrights © 2021






Journal Info

Abbrev

jpab

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Perspektif Administrasi dan Bisnis is an open access journal and peer-reviewed that publishes either original article or reviews. This journal focuses on: Marketing, Human Resources, Financial, Management Information System, Entrepreneurship, Operation Management, Consumer Behavior, Service ...