Green CSR Moderated by Public Visibility and Innovation Performance at Indonesia Companies

Rahmat Hidayat, Farah Margaretha Leon (Fakultas Ekonomi dan Bisnis Universitas Trisakti)

Jurnal Manajemen
Vol. 24 No. 1 (2020): February 2020

This study aims to analyze the green CSR  of innovation performance  with firms approval variables  and public visibility   can support moderating the relationship of green CSR  and innovation. The research sample was 33 manufacturing companies. The results showed that the  green CSR has a positive and significant effect on innovation . Also, the company approval variable has been proven to moderate the direction of a positive relationship between green CSR and innovation . The results also prove that public visibility is proven to moderate the direction of the negative relationship between green CSR and performance. This study provide information that shows great concern for the environment; it will increase the company in making changes through innovation activities. Also, the higher the company's approval and public visibility, the company will get support from various stakeholders to run the firms. The level of company concern for CSR activities will be a misjudgment for investors.