Jurnal Hospitality dan Pariwisata
Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata

ANALISIS PENGARUH INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI BUKIT DAGO PARUNG PANJANG, BOGOR

Hady Chandra Kurniawan (Matana University)

Article Info

Publish Date
24 Feb 2022

Abstract

The purpose of this study was to examine the influence of Instagram on the interest of tourists visiting Bukit Dago Parung Panjang, Bogor. The independent variable used is Instagram with indicators such as Captions, Followers and Likes which are often used as promotional media such as Instagram. while the dependent variable is the decision to visit tourists. This research was conducted in Bukit Dago Parung Panjang, Bogor and the data obtained through the distribution of questionnaires or questionnaires. The data analysis method used is multiple linear regression analysis. Then, the influence of social media on the interest of visiting tourists will be tested using the t test. To see the influence of Instagram on the decision to visit. 

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Journal Info
Jurnal Hospitality dan Pariwisata
Website

Abbrev

hospitality-pariwisata

Publisher

Universitas Bunda Mulia

Subject

Humanities Social Sciences

Description

Jurnal Hospitality dan Pariwisata diterbitkan secara berkala dua kali dalam satu tahun yaitu pada bulan Februari dan November. Jurnal ini ditujukan sebagai media bagi akademisi dan praktisi untuk menyumbangkan karya ilmiah dan pengalaman praktisnya yang dapat berguna bagi pengembangan ilmu ...