Jurnal Inovasi Ekonomi
Vol. 7 No. 01 (2022): April

Factor Analysis of investment intention: Millennials and Gen Z perspective

Wan Suryani (Management Department, Universitas Medan Area, Indonesia)
Fitriani Tobing (Management Department, Universitas Medan Area, Indonesia)
Yesika Emelia Girsang (Management Department, Universitas Medan Area, Indonesia)

Article Info

Publish Date
02 Mar 2022

Abstract

This study aims to determine what factors influence the investment interest of millennials (Y) and Z generations in North Sumatra. This research was conducted by survey method, and the number of respondents in this study was 280. The results indicate that two main factors determine millennials and generation z in investing intention: first, knowledge, self-motivation, social environment that has investment experience, and initial capital; and second, variables include information, transparency, social media influencers, and financial literacy.

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Journal Info
Jurnal Inovasi Ekonomi
Website

Abbrev

JIKO

Publisher

Universitas Muhammadiyah Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Inovasi Ekonomi (JIKO) has been accredited by the National Journal Accreditation (ARJUNA) Managed by the Ministry of Research, Technology, and Higher Education, Republic of Indonesia, and is currently ranked 4th (Sinta 4). Indexed at Google Scholar and Dimensions. JIKO is an open-access ...