JURNAL ILMIAH SIMANTEK
Vol 6 No 1 (2022): JURNAL ILMIAH SIMANTEK

FAKTOR - FAKTOR YANG MEMPENGARUHI BRAND LOYALTY

AULIA ARIEF NASUTION (UNIVERSITAS HARAPAN MEDAN)

Article Info

Publish Date
26 Feb 2022

Abstract

This study aims to analyze the influence of brand awareness, brand image, and brand satisfaction on brand loyalty. Datacollection is done by survey method with questionnaires. The survey was conducted on 100 matic motorcycle users inMedan City. Primary data is obtained through the dissemination of questionnaires. Hypothesis testing in this study usedModerate Regression Analysis. The results showed that brand satisfaction affects brand loyalty. While the variable brandexperience, brand image and brand awareness have no significant effect on brand loyalty.

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Journal Info
JURNAL ILMIAH SIMANTEK
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health

Description

Jurnal Ilmiah Simantek is refereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...