Jurnal Manajemen Bisnis
Vol. 11 No. 2 (2021): October

ANALYSIS OF DETERMINING STRATEGIC POSITION USING A SWOT APPROACH AT EARTH ISLAMIC RELIGIOUS SCHOOL OF SILAMPARI LUBUKLINGGAU

Yohanes Susanto (Universitas Bina Insan)
Indan Winarni (Universitas Bina Insan)
Effendi (Universitas Bina Insan)



Article Info

Publish Date
18 Oct 2021

Abstract

The purpose of this study is to analyze the strategic position of the Bumi Silampari Islamic High School (STAI) in Lubuklinggau City, South Sumatra, at this time and its development in the future. This research method uses a SWOT approach with a total of 13 respondents who are elements of the leadership of STAI Bumi Silampari, based on data described from the external environment and internal environment, the results show that the position of Islamic religious high schools is currently in the quadrant (IA) graph. Cartesius is a stable growth strategy, meaning that STAI Bumi Silampari can grow according to its capabilities, even though business opportunities are still available, however, the growth of STAI Bumi Silampari cannot be fast, but gradually, because the relatively large opportunities are exploited by competitors. , STAI Bumi Silampari must maximize the strengths it currently has, by identifying business opportunities and exploiting them by improving infrastructure and physical facilities of buildings and public facilities, as well as improving the quality of lecturers and appropriate compensation, as a strategy to maintain reliable human resources

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Journal Info

Abbrev

jmb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...