Jurnal Manajemen Bisnis Krisnadwipayana
Vol 10, No 1 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA

PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN BURGER KING JATIASIH

Noor Alimansyah (Unknown)
Devi Krisnawati (Unknown)
Fajar Cahyo Utomo (Unknown)

Article Info

Publish Date
21 Apr 2022

Abstract

These study determine the influence of price, promotion and the quality of service on customer purchase decision at Burger King Jatiasih, Bekasi Indonesia. The data used are primary data by the answers of given questionnaires to customers of Burger King Jatiasih. These study using quantitative methodology. The analysis of the study used multiple linear regression analysis of three variables independent and one variable dependent. The results showed that the price has partially influenced the purchase decision, the promotion has partially influenced the purchase decision, the quality of service has partially influenced the purchase decision and the price, the promotion and the quality of service all have simultaneously influenced the purchase decision of Burger King Jatiasih’s customers.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

JMBK

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat ...