JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 6 No 1 (2022): Journal of Applied Business Administration - Maret 2022

ANALISIS PENGARUH BRAND IMAGE, TRUST, SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE TERHADAP ADOPTION INTENTION FINTECH DI KOTA BATAM

Yandi Suprapto (Unknown)

Article Info

Publish Date
28 Mar 2022

Abstract

Penelitian ini bertujuan guna mendapati pengaruh brand image, trust, security, perceived usefulness, dan perceived ease of use terhadap adoption intention fintech. Penelitian dijalankan dengan metode survei penyebaran kuesioner kepada 150 responden yang merupakan pengguna layanan fintech di mall Kota Batam dan diuji dengan SPSS versi 25. Penelitian didapati hasil yang menunjukkan brand image dan trust tidak berpengaruh terhadap adoption intention fintech, sedangkan security, perceived usefulness, perceived ease of use berpengaruh positif terhadap intention fintech.

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Journal Info
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Website

Abbrev

JABA

Publisher

Politeknik Negeri Batam

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...