VCD (Journal of Visual Communication Design)
Vol. 5 No. 2 (2020): Journal of Visual Communication Design VCD

ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

Yapari, Reinaldi (Unknown)

Article Info

Publish Date
12 Oct 2021

Abstract

The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia. Keyword: branding, marketing, promotion, customers, steel

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Journal Info
VCD (Journal of Visual Communication Design)
Website

Abbrev

VCD

Publisher

Universitas Ciputra Surabaya

Subject

Arts Social Sciences

Description

VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual ...