<![CDATA[One of the important aspects in e-commerce is how to recommend a product to users accurately. To achieve this goal, many e-commerce starts to build and research about recommender system. Many methods can be used to build a recommender system, one of them is using the collaborative filtering technique. This technique often experiences data sparsity problem that can impact to the recommender system prediction accuracy. To solve this problem, we apply improved collaborative filtering. This method predicts the missing values in the user item rating matrix. First, we do an initial selection to determine potential users who have the same characteristics with the active user. After that, we calculate the average distance between the active user and the other selected user. Next, we calculate missing values prediction. Missing values predictions is only done for items that have never been rated by other’s selected user but has been rated by the active user. We used Amazon electronic product with high sparsity level in this research to simulate the actual condition of e-commerce. We used MAE and RMSE to measure prediction accuracy. The methods we apply succeeds to improve the prediction accuracy compare to the conventional collaborative filtering method. The average MAE for method that we apply is 0.78 and RMSE 1.07]]>
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