Jurnal Bisnis dan Ekonomi
Vol 17 No 1 (2010): Vol. 17 No. 1 Maret 2010

APAKAH INVESTOR SAHAM MENDERITA MYOPIC LOSS AVERSION? EKSPERIMEN

wendy . (Unknown)

Article Info

Publish Date
22 Mar 2012

Abstract

This study explores the psychology of bias experienced stock investors when making investmentdecision. Through the within-subject experimental design, researchers conducted manipulation ontwo different tritmen conditions (frequent and infrequent), which refers to the theory of myopicloss aversion (MLA). The experimental results show a consistency to the theory of stock investorsMLA. Analysis of gender showed a similarity in terms of investor behavior between male andfemale investors. Other findings show the existence of "shock effect" experienced by the investors.Keywords: behavioral finance, myopic loss aversion, gender, and shock effect

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Journal Info
Jurnal Bisnis dan Ekonomi
Website

Abbrev

fe3

Publisher

Universitas Stikubank

Subject

Economics, Econometrics & Finance

Description

Finance Management, International Finance, Corporate Finance, Investment, Financial Forecasting, Portfolio Optimization, Operation Management, Operation Research, Human Resources Management, Organizational Behavior, Change Management, Knowledge Management, Marketing Management, E – business, ...