<![CDATA[The purpose of this research is so find out and analysis the effect of motivation, perception and consumer’s attitude through purchacing decision. The object of this reserct is “HONDA “ a motorcycle’s brand’s user and buyers around Banjarnegara. Based on the result of this reserct know that motivation, perception and customer’s attituted influence Honda purchasing with positively and significantly through purchasing decision Honda a motorcycle brand. The benefit of this reserct is used a source of information for increasing sales volume amount through customer’s behavior.Key words: motivation, perception, consumer’s attitude and purchasing decision]]>
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