INTELEKTIVA
Vol 3 No 09 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA -EDISI MEI 2022

PENGARUH CELEBRITY ENDORSER, HARGA,KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN : STUDI KASUS DI UNIVERSITAS ADVENT INDONESIA


Article Info

Publish Date
11 May 2022

Abstract

Celebrity endorser is an advertisement that uses a famous person or figure (public figure) to support the advertisement of a product/service. This study aims to determine the effect of Celebrity Endorser, price, product quality, on consumer buying interest. The sample in this study used qualitative research methods by conducting case studies on the object under study. The sample of respondents in this study amounted to 110 people. Judging from the data included by the author, it is significant when compared to the Celebrity Endorser variable, price and product quality affect buying interest.

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Journal Info
INTELEKTIVA
Website

Abbrev

jurnal

Publisher

CV KULTURA DIGITAL MEDIA

Subject

Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Description

INTELEKTIVA Jurnal Ekonomi,Sosial dan Humaniora adalah media diseminasi pemikiran dari berbagai disiplin ilmu. Intelektiva menerbitkan artikel yang berbasis pemikiran ( konseptual ) maupun berbasis riset empirik. Redaksi menerima artikel dengan tema ekonomi dan sosial-humaniora, namun tidak terbatas ...