Economic Journal of Emerging MarketsVolume 4, 1994
Advertising in accounting firms: Empirical Perspective
Hadri Kusuma(Fakultas Ekonomi, Universitas Islam Indonesia)
Article Info
Publish Date 19 Oct 2016
Abstract
Advertising becomes an interesting tool for the accounting profession in the face of increased competition. Accounting firms today realize that advertising will play an important role in their overall success.
The Economic Journal of Emerging Markets (EJEM) is a peer-reviewed journal which provides a forum for scientific works pertaining to emerging market economies. Published every April and October, this journal welcomes original research papers on all aspects of economic development issues. The journal ...