Jurnal Mantik
Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Influence of Entrepreneurial Marketing and Government Policies on MSME Competitiveness (Study on Home Industry in Luwu Regency)

Sriwianti Firdaus (Universitas Muhammadiyah Palopo)
M. Risal (Universitas Muhammadiyah Palopo)

Article Info

Publish Date
30 Jan 2022

Abstract

The purpose of this study was to analyze the effect of entrepreneurial marketing and government policies on the competitiveness of SMEs in Luwu Regency. This study uses primary data, which was obtained by distributing questionnaires to respondents, in this case MSMEs in Luwu Regency, with a sample size of 78. To analyze the data of this study, multiple linear regression was used and processed with the SPSS application. The results of this study show that entrepreneurial marketing variables and government policies jointly affect the competitiveness of MSMEs in Luwu Regency. partially entrepreneurial marketing variables and government policies have a positive and significant effect on the competitiveness of MSMEs in Luwu Regency.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...