The Indonesian Journal of Business Administration
Vol 4, No 2 (2015)

Propose Marketing Strategy PT Mulia Bersinar


Article Info

Publish Date
20 Jun 2015

Abstract

Abstract.Agribusiness has been already became one of Indonesian economic buffers. It can be seen on the percentage level of agribusiness composition in Indonesia non-oil and gas GDP. The object of agribusiness can be farms or plantations and livestocks. PT Pelita Mulia Bersinar is a company in livestock business that implementing cooperation concept with all chicken farmers in production area and the B2B sales area. But PT Pelita Mulia Bersinar experienced high revenue fluctuation from time to time. This research aim to propose new marketing strategy and also the implementation with budgeting plan of the proposed marketing strategy for PT Pelita Mulia Bersinar.Keywords: Chicken Farms, Marketing Strategy

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Journal Info
The Indonesian Journal of Business Administration
Website

Abbrev

IJBA

Publisher

Institut Teknologi Bandung

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...