IQTISHADIA
Vol 13, No 1 (2020): IQTISHADIA

Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank

Achmad Zainul Rozikin (Unknown)
Irmadatus Sholekhah (Yogyakarta State University)

Article Info

Publish Date
15 Jun 2020

Abstract

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.

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Journal Info
IQTISHADIA
Website

Abbrev

IQTISHADIA

Publisher

Sekolah Tinggi Agama Islam Negeri Kudus

Subject

Economics, Econometrics & Finance

Description

IQTISHADIA, particularly focuses on the main problems in the development of the sciences of Islamic Business and economics areas. It covers Islamic management, Islamic Banking, Islamic Marketing, Islamic Human Resources, Islamic Finance, Zakah, Waqf, Poverty Alleviation, Islamic Public Finance, ...