The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba

Megasari Gusandra Saragih (Universitas Pembangunan Panca Budi)
Elfitra Desy Surya (Management Study Program, Faculty of Sosial Sains, Universitas Pembangunan Panca Budi, Medan, Indonesia)
Mesra B. (Management Study Program, Faculty of Sosial Sains, Universitas Pembangunan Panca Budi, Medan, Indonesia)

ARRUS Journal of Social Sciences and Humanities
Vol. 2 No. 1 (2022)

The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the covid-19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a nonprobability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.