Almana : Jurnal Manajemen dan Bisnis
Vol 6 No 1 (2022): April

The Effect of Ease of Use and E-Trust on User Purchase Decisions

Delfian Delfian (Universitas Singaperbangsa Karawang, Indonesia)
Abdul Yusuf (Universitas Singaperbangsa Karawang, Indonesia)



Article Info

Publish Date
28 Apr 2022

Abstract

Fintech (Financial Technology) in Indonesia continues to grow and experience a rapid increase, one of the most widely used Fintech products is a digital wallet (e-wallet). Ease of Use and E-Trust play an important role in making Purchase Decisions, Ease of Use can be seen in terms of the ease of using a system, and E-Trust in terms of very high trust can create a good relationship between the Dana application and its users. This study aims to determine how much influence Ease of Use and E-Trust have on Purchase Decisions on Dana digital wallet users. The research method used is a quantitative method with a descriptive and verification approach, while the data used in this study are primary data obtained from the questionnaire results. Data testing was done by descriptive analysis, verification analysis, and hypothesis testing using SPSS 24. The results showed that Ease of Use Dana, E-Trust Dana, and Purchase Decisions Dana was in a good category. There is a correlation between Ease of Use and E-Trust, there is a partial effect between Ease of Use and E-Trust on Purchase Decisions, and there is a simultaneous effect between Ease of Use and E-Trust on Purchase Decisions.

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Journal Info

Abbrev

almana

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi ...