Strategi UMKM untuk Meningkatkan Perekonomian selama Pandemi Covid-19 pada saat New Normal

Safira Aliyani Firdaus (Universitas Islam Negeri Sunan Ampel Surabaya)
Igo Fadilah Ilham (Universitas Islam Negeri Sunan Ampel Surabaya)
Liza Putri Aqidah (Universitas Islam Negeri Sunan Ampel Surabaya)
Safir Aliyani Firdaus (Universitas Islam Negeri Sunan Ampel Surabaya)
Setyani Agung Dwi Astuti (Universitas Islam Negeri Sunan Ampel Surabaya)
Imam Buchori (Universitas Islam Negeri Sunan Ampel Surabaya)

Oeconomicus Journal of Economics
Vol. 5 No. 1 (2020): (Desember) edisi 9

This study aims to determine and analyze the appropriate strategies to improve the economy of MSMEs when new normal is applied due to the impact of the Covid-19 pandemic.. The results obtained from this study indicated that there was a need for fast, precise and tangible steps from the government and business actors to overcome the losses that have occurred due to the pandemic and to make updates and evaluations of the business cycle following the current conditions so that businesses can continue to survive and develop.