Indonesian Journal Of Business And Economics
Vol 3, No 1 (2020)

Effect of Price and Location on Purchasing Decisions (Case Study of CV. Sumber Anugrah Kota Bandung)

Faishal Rahimi (Faculty of Economics, Kuningan University)

Article Info

Publish Date
26 Jun 2020

Abstract

This research discusses the effect of price and location on purchasing decisions that occur at CV. Sumber Anugrah Bandung. The sample used is 100 respondents or buyers from the store. This research is a causal research with Validity, Reliability, Classical Assumption testing, and Hypothesis testing. From this test, the results of the study indicate that Price and Location have a moderately positive effect on Purchasing Decisions. Price and location together have a significant influence on purchasing decisions.

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Journal Info
Indonesian Journal Of Business And Economics
Website

Abbrev

ijbe

Publisher

Universitas Kuningan

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Business and Economics (IJBE) is a peer-reviewed journal published by the Faculty of Economics, University of Kuningan, Indonesia. This journal is a biannual publication that serves as a platform for disseminating the development of knowledge through researches. It is also a ...