Indonesian Journal Of Business And Economics
Vol 3, No 1 (2020)

TWO SIDED MARKETS – HOW TO GENERATE VALUE FROM THEM

Issac K Varghese (Rajagiri Business School)
Mani P Sam (Rajagiri Business School)

Article Info

Publish Date
26 Jun 2020

Abstract

The article provides insights on two sided markets. Two sided markets ae gaining momentum in the economy that’s relying more and more on cashless mode. It also talks about the way value is generated on platforms for both the sides. The article highlights the effect of networks on value creation. The cost management of these platforms can be done by using activity based costing. The article also throws light on the need for eliminating non value-adding activities.

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Journal Info
Indonesian Journal Of Business And Economics
Website

Abbrev

ijbe

Publisher

Universitas Kuningan

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Business and Economics (IJBE) is a peer-reviewed journal published by the Faculty of Economics, University of Kuningan, Indonesia. This journal is a biannual publication that serves as a platform for disseminating the development of knowledge through researches. It is also a ...