Jurnal Multidisiplin Madani (MUDIMA)
Vol. 2 No. 5 (2022): May, 2022

Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Jasa dan Brand Awareness Pada Perusahaan Jasa Pelaksana PT. National Utility Helicopters

Ajeng Niken Ivana Putri (Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta)

Article Info

Publish Date
29 May 2022

Abstract

PT. National Utility Helicopters is a company engaged in the aviation industry with a focus on helicopter rental units. The purpose of this research is to find out the marketing mix strategy used by PT. National Utility Helicopters as well as knowing the Strengths, Weaknesses, Opportunities and Threats contained in the Company. PT. National Utility Helicopters. This study uses a qualitative type of research. Based on the results of research that has been obtained by marketing strategies carried out by PT. National Utility Helicopters is good enough. The results of the SWOT analysis obtained from this study found 4 strengths and 4 Weaknesses owned by PT. National Utility Helicopters and 3 Opportunities and 2 Threats owned by PT. National Utility Helicopters.  

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Multidisiplin Madani (MUDIMA)
Website

Abbrev

mudima

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Journal Description Jurnal Multidisiplin Madani (MUDIMA) adalah adalah jurnal multidisiplin yang diterbitkan oleh Formosa Publisher. Jurnal Multidisiplin Madani (MUDIMA) terbit setiap bulan (monthly). Jurnal Multidisiplin Madani (MUDIMA)merupakan jurnal peer review, open access, dan ilmiah yang ...