JBMR: Journal of Business and Management Review
Vol. 3 No. 4 (2022): (Issue-April)

An Assessment Of Mobile Money Service Adoption In Ghana: A Case Study Of Bank A and Bank B in Ghana.

Lawrence Akosen (Unknown)
Ebenezer Ankrah (School of Information and Communication studies, Department of Information studies, University of Ghana, Ghana)
Edwin Ellis Badu (School of Information and Communication studies, Department of Information studies, University of Ghana, Ghana)



Article Info

Publish Date
18 Apr 2022

Abstract

Mobile money in Ghana has opened diverse opportunities in the financial sector and has become the catalyst in financial inclusion in emerging economies. The study adopted the survey methodology and limited to the two commercial banks in Ghana (to be identified as Bank A and Bank B), with a sampling size of 188 using the convenience sampling technique. The findings revealed consumer demands for mobile cash services are varied activities like withdrawing of cash among others, as it remains key reasons for the adoption of mobile money service in banks. Furthermore, stakeholders in mobile money and providers of mobile money considers customers' intent to use mobile money and its associated challenges to improve its use and encourage its general acceptance within the banking sector. The study suggests that, to boost growth and adoption, it is imperative to have guidelines that supports the ease and usefulness of mobile money service adoption.

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Journal Info

Abbrev

jbmr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual ...