JBMR: Journal of Business and Management Review
Vol. 3 No. 4 (2022): (Issue-April)

The Influence Of E-WOM and Risk Perception On The Decision To Visit Bojonegoro Starfruit Garden Agrotourism During The Covid_19 Pandemic

Silvi Dwi Tatiani (Department of Management, Faculty of Economic and Business, Universitas Negeri Surabaya, Surabaya, Indonesia)
Anik Lestari Andjarwati (Department of Management, Faculty of Economic and Business, Universitas Negeri Surabaya, Surabaya, Indonesia)



Article Info

Publish Date
19 Apr 2022

Abstract

Tourism is the fastest growing industry. Along with the progress of the times, the need for travel is increasing. Since the beginning of 2020, covid_19 has hit the world, one of the sectors that is feeling the impact of this pandemic is the tourism sector. This study discusses the influence of electronic word of mouth and risk perception on the decision to visit the Bojonegoro starfruit agrotourism during the covid_19 pandemic. The sample used in this study were 200 respondents aged 16-60 years. The sampling method used is judgmental sampling using a Likert scale as a measuring tool. The data analysis technique used in this research is multiple linear regression analysis. The results showed that the electronic word of mouth variable had a significant effect on the visiting decision, while the risk perception variable had no significant effect on the visiting decision. The result of the study can be used as consideration for agrotourism to increase promotion through the internet to improve tourist visiting decisions.

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Journal Info

Abbrev

jbmr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual ...