Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 2 (2022): Budapest International Research and Critics Institute May

Determinants of the Use of Electronic Money (e-money) among Muslim Professionals in Medan City

Opi Chanty Mahendra (Unknown)
Sugianto Sugianto (Unknown)
Yenni Samri Juliati Nst (Unknown)

Article Info

Publish Date
06 Jun 2022

Abstract

This article analyzes the factors that influence the behavior of new products with a case study of electronic money which is considered a new product category of payment tools in Indonesia. This study integrates the Theory of Acceptance Model (TAM) and Theory of Planned Behavior (TPB). This study is descriptive and exploratory quantitative research. Data was collected on Muslim professionals in Medan city. Structured Equation Modeling (SEM) is used to test the hypothesis in terms of evaluating the effect of the hypothesis research. The results found that the behavior of electronic money is influenced by attitude, perceived behavior control, and subjective norm.

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Journal Info
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Website

Abbrev

birci

Publisher

Budapest International Research and Critics University Journal

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...