THE MEANING OF SIGNS IN WI-FI INTERNET ADVERTISEMENT

I Gusti Putu Mahardika Putra (3English Department, Faculty of Foreign Languages, Mahasaraswati Denpasar University)
Komang Dian Puspita Candra (English Department, Faculty of Foreign Languages, Mahasaraswati Denpasar University)
I Wayan Juniartha (3English Department, Faculty of Foreign Languages, Mahasaraswati Denpasar University)

Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem

The researchers are tried to identify the meaning of sign in Wi-Fi Internet advertisement. The data of this study used selected Wi-Fi Internet advertisement from internet. Observation method was conducted in collecting the data through documentation and note-taking technique. The data were analysed qualitatively used theory of meaning proposed by Barthes (1967) and supported theory from Weirzbicka (1996) to identify the meaning of sign in Wi-Fi Internet advertisement. The researchers found two meaning of Wi-Fi Internet Advertisement namely denotative and connotative meaning. The advertiser used denotative and connotative meaning to give information about the product and attract the customer to use the product.