<![CDATA[PT. Bali Wikan is a company engaged in large-scale goods transportation services throughout Indonesia and internationally. This study aims to determine the marketing strategy used by PT. Bali Wikan faces the Industrial Revolution 4.0. This study uses a qualitative method with the type of case study research. Data collection techniques in this assessment are in-depth interviews with related parties. The data that has been obtained were analyzed using the SWOT analysis method and the SWOT matrix. The results of the SWOT matrix analysis show that PT. Bali Wikan is in quadrant I, which is the quadrant that supports a progressive policy of growth and development. The final result of this research is that the right business strategy for the company is obtained based on the results of the SWOT analysis and the SWOT Matrix is an Aggressive Strategy by opening branch offices in several areas and increasing development with training from outside the company.]]>
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