Wimba: Jurnal Komunikasi Visual
Vol. 6 No. 2 (2014)

Advertising in the Dutch East Indies in Search of a Tropical Style

Maartje Brattinga (Unknown)

Article Info

Publish Date
27 Apr 2015

Abstract

This paper discusses advertising in Indonesia in the first half of the twentieth century. A period in which modern life started to emerge and when advertising professionalized. The Dutch colonizer was prominently involved in advertising and founded numerous advertising agencies. Dutch illustrators travelled to the Dutch East Indies to work as advertising artists. Under influence of the Indonesian arts and crafts, and the tropical surroundings they developed a specific Dutch-Indonesian style.

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Journal Info
Wimba: Jurnal Komunikasi Visual
Website

Abbrev

wimba

Publisher

Institut Teknologi Bandung

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Wimba Jurnal Komunikasi Visual (2085-0948) is a peer-reviewed and open access journal in the field of visual communication and aims to publish academic article and to create discussion among lecturers, students, researchers and professionals in the field of visual communication design, graphic ...