<![CDATA[This study aims to determine how the influence of brand awareness on purchasing decisions of members of the 212 Islamic cooperative. The approach used in this research is a quantitative approach. The data analysis techniques used in this study were validity and reliability tests, classical assumption tests, multiple linear regression analysis, t test and F test and the coefficient of determination. The results showed that Brand Awareness had a positive effect on purchasing decisions of 212 sharia cooperative members obtained from the value of tcount> ttable (6.979> 1.99006), with a significance (0.000 <0.05). Thus more and more people understand Brand awareness more and more people are making purchasing decisions at the 212 sharia cooperative.]]>
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