Jurnal Studi Manajemen Organisasi
Vol 18, No 2 (2021)

FACTOR ANALYSIS ON LAYANAN SYARIAH LINKAJA USAGE DECISION

Nisrina Nur Azizah (Unknown)
Fuad Mas'ud (Unknown)



Article Info

Publish Date
17 May 2022

Abstract

In the midst of intense e-wallet competition and seeing the large Muslim population, PT Finarya innovated to issue Layanan Syariah LinkAja which makes it unique as the first and only sharia e-wallet in Indonesia. This study aims to determine the effect of perceived ease of use, perceived usefulness, trust and riba knowledge towards Layanan Syariah LinkAja usage decision. The data collection method was done through questionnaire. The population in this study is Layanan Syariah LinkAja Muslim users in Indonesia. The exact population is unknown, so researcher took a sample of 100 respondents with purposive sampling approach. The analysis technique used is multiple linear regression analysis which is calculated using SPSS 26 program. The result of the analysis showed that perceived usefulness, trust and riba knowledge variables have a positive and significant effect on usage decision, while perceived ease of use variable has no effect on usage decision. Simultaneously, the results of the independent variable which are perceived ease of use, perceived usefulness, trust and riba knowledge have an effect on usage decision.

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Journal Info

Abbrev

smo

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Studi Manajemen Organisasi merupakan peer-reviewed academic journal yang terbit mulai 2007 yang di publikasikan Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro. Jurnal Studi Manajemen Organisasi menerbitkan artikel konseptual dan empiris di bidang manajemen. JSMO ...