Jurnal Akuntansi dan Ekonomi Bisnis
Vol. 7 No. 2 (2018): Vol 7 No 2 Oktober 2018

PENGARUH MARKETING ONLINE DAN KEAKTIFAN KOMUNITAS TERHADAP PENINGKATAN PENJUALAN EMKM BATIK DI JEMBER

Dania Puspitasari (Unknown)
Elok Fitriya (Unknown)

Article Info

Publish Date
31 Oct 2018

Abstract

This study aims to determine the influence of online marketing and community activeness to increase sales. The data obtained from the results of the distribution of questionnaires on batik craftsmen in the city of Jember. Questionnaires obtained by researchers as much as 15 batik craftsmen in the city of Jember. Based on the results of research proved that partially online marketing effect on increasing panjualan. Meanwhile, the livelihood of the community has no effect on sales increase. This study can also prove that online marketing and community cohectivity simultaneously affect the increasing sales of batik craftsmen in the city of Jember.

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Journal Info
Jurnal Akuntansi dan Ekonomi Bisnis
Website

Abbrev

jaeb

Publisher

Politeknik Negeri Malang

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi dan Ekonomi Bisnis (JAEB) PSDKU Kediri merupakan jurnal yang diterbitkan oleh Jurusan Akuntansi dan Keuangan PSDKU Politeknik Negeri Malang di Kota Kediri. JAEB adalah jurnal yang dapat diakses secara umum (terbuka). JAEB menerbitkan jurnal secara berkala dua kali dalam satu tahun, ...