IAES International Journal of Artificial Intelligence (IJ-AI)
Vol 11, No 3: September 2022

A comprehensive analysis of consumer decisions on Twitter dataset using machine learning algorithms

Vigneshwaran Pandi (SRM Institute of Science and Technology)
Prasath Nithiyanandam (SRM Institute of Science and Technology)
Sindhuja Manickavasagam (Rajalakshmi Engineering College)
Islabudeen Mohamed Meerasha (Presidency University)
Ragaventhiran Jaganathan (REVA University)
Muthu Kumar Balasubramanian (REVA University)



Article Info

Publish Date
01 Sep 2022

Abstract

An exponential growth posting on the web about the product reviews on social media, there has been a great deal of examination being done on sorting out the purchasing behaviors of the client. This paper depends on utilizing twitter for sentiment analysis to comprehend the customer purchasing behavior. There has been a significant increase in e-commerce, particularly in persons purchasing products on the internet. As a result, it becomes a fertile hotspot for opinion analysis and belief mining. In this investigation, we look at the problem of recognizing and anticipating a client's purchase goal for an item. The sentiment analysis helps to arrive at a more indisputable outcome. In this study, the support vector machine, naive Bayes, and logistic regression methods are investigated for understanding the customer's sentiment or opinion on a specific product. These strategies have been demonstrated to be genuinely for making predictions using the analysis models which examine the client's conclusion/sentiment the most precisely. The exactness for each machine learning algorithm will be analyzed and the calculation which is the most precise would be viewed as ideal.

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Journal Info

Abbrev

IJAI

Publisher

Subject

Computer Science & IT Engineering

Description

IAES International Journal of Artificial Intelligence (IJ-AI) publishes articles in the field of artificial intelligence (AI). The scope covers all artificial intelligence area and its application in the following topics: neural networks; fuzzy logic; simulated biological evolution algorithms (like ...