Jurnal Ilmu Komunikasi
Vol. 19 No. 1 (2022)

Discursive Symbolism in A Semiotic Approach on the Joker Movie Trailer

Adiella Yankie Lubis (Universitas Prof. Dr. Moestopo (Beragama))
Ilona Vincenovie Oisina (Universitas Persada Indonesia Y.A.I.)

Article Info

Publish Date
15 Jun 2022

Abstract

Movie trailers are powerful marketing tool to influence audiences. Joker is the most famous villain character in the DC world. Data shows that the Joker movie trailer uploaded by movie-themed verified YouTube accounts has been watched more than 71 million times in four months. The trailer is discussed through a semiotic perspective to analyze discursive symbols in a film trailer. The result shows that there are three main connotative meanings for Joker: (1) a good person who loves his mother, (2) the formation of his identity, and (3) the transformation from a good person to a criminal.

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Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

jik

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Languange, Linguistic, Communication & Media

Description

urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through ...