Indonesian Journal of Electrical Engineering and Informatics (IJEEI)
Vol 10, No 2: June 2022

Customer Churn Prediction in Telecommunication Industry Using Classification and Regression Trees and Artificial Neural Network Algorithms

Sulaiman Olaniyi Abdulsalam (Kwara State University)
Micheal Olaolu Arowolo (Landmark University)
Yakub Kayode Saheed (American University of Nigeria)
Jesutofunmi Onaope Afolayan (Landmark University)



Article Info

Publish Date
28 Jun 2022

Abstract

Customer churn is a serious problem, which is a critical issue encountered by large businesses and organizations. Due to the direct impact on the company's revenues, particularly in sectors such as the telecommunications as well as the banking, companies are working to promote ways to identify the churn of prospective consumers. Hence it is vital to investigate issues that influence customer churn to yield appropriate measures to diminish churn. The major objective of this work is to advance a model of churn prediction that helps telecom operatives to envisage clients that are most probable to be subjected to churn. The experimental approach for this study uses the machine learning procedures on the telecom churn dataset, using an improved Relief-F feature selection algorithm to pick related features from the huge dataset. To quantify the model's performance, the result of classification uses CART and ANN, the accuracy shows that ANN has a high predictive capacity of 93.88% compared to the 91.60% CART classifier

Copyrights © 2022






Journal Info

Abbrev

IJEEI

Publisher

Subject

Computer Science & IT Electrical & Electronics Engineering

Description

Indonesian Journal of Electrical Engineering and Informatics (IJEEI) is a peer reviewed International Journal in English published four issues per year (March, June, September and December). The aim of Indonesian Journal of Electrical Engineering and Informatics (IJEEI) is to publish high-quality ...