BISNIS: Jurnal Bisnis dan Manajemen Islam
Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam

The Silima-Lima Waterfall’s Potential as Halal Tourism: A SWOT Analysis

Rodame Monitorir Napitupulu (Institut Agama Islam Negeri Padangsidimpuan)
Delima Sari Lubis (Institut Agama Islam Negeri Padangsidimpuan)
Juliansyah Silitonga (Institut Agama Islam Negeri Padangsidimpuan)



Article Info

Publish Date
16 Jun 2022

Abstract

This study aims to determine the strengths of the halal tourism potential of Silima-lima Waterfall, to find out the weaknesses of the halal tourism potential of Silima-lima Waterfall, to find out the opportunities possessed by the halal tourism potential of Silima-lima Waterfall, to find out the threat that is owned by the halal tourism potential of Silima-lima Waterfall. This research is descriptive qualitative research, the analytical method used is the SWOT analysis technique. Data collection techniques used are observation, in-depth interviews, and documentation, the validity of the data used is member check. Based on the results of the study, it is known that Silima-lima Waterfall tourism has some strengths in the form of uniqueness and beauty of the waterfall, the weakness of Silima-lima Waterfall is that many facilities in the jogging track area are damaged, especially the guardrail, of course, this will endanger tourists. The Silima-lima Waterfall has the opportunity to become a pioneer as a halal tourist destination in the South of Tapanuli Regency. Unfortunately, Silima-lima Waterfall also has a threat in the form of a lack of public understanding about halal tourism, lack of readiness of human resources to support the realization of halal tourist destinations. 

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Journal Info

Abbrev

Bisnis

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis hadir dengan penulis-penulis yang memberikan kontribusi di berbagai bidang bisnis. Bisnis syariah memang sangat dianjurkan karena sejalan dengan prinsip ekonomi islam. ketika akan memulai sebuah bisnis maka penting untuk membuat pondasi yang kokoh terlebih dahulu. pondasi bisnis kita ...