Jurnal Manajemen dan Kewirausahaan (JMDK)
Vol 10, No 1 (2022): June 2022

Linkage of Entrepreneurial Orientation on Business Performance of Women Entrepreneurs and Mediation Role of Competitive Advantage

Fivi Anggraini (Universitas Bung Hatta)
Daniati Puttri (Universitas Bung Hatta)
Hana Nabila (Universitas Bung Hatta)



Article Info

Publish Date
29 Jun 2022

Abstract

Entrepreneurial orientation is an important mechanism for small and medium enterprises to persist in a dynamic business atmosphere. This study intends to inspect the role of competitive advantage in the connection between entrepreneurial orientation and business performance Small and medium business women entrepreneurs where the population of this study. They were engaged in culinary businesses registered with the Department of Cooperatives SMEs, Padang City, West Sumatra. The random sampling method in a survey method is used in data collection. The Slovin formula with the calculation results of 97 culinary SMEs. This study used the SmartPLS (Partial Least Square) program in analyzing the data and test hypotheses. The results of hypothesis testing showed that competitive advantage significantly affects the connection between entrepreneurial orientation and women's business performance. This study suggests that the women entrepreneurs with entrepreneurial orientation attitudes are to create added value and competitive advantage for the businesses. Hence, their businesses have more advantages than the other similar businesses, which do not have an entrepreneurial orientation attitude.

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Journal Info

Abbrev

jmdk

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research. ...