International Journal of Social Science and Business
Vol. 6 No. 2 (2022): May

Analysis of Percentage Frequency Distribution Towards Satisfaction from Users of Honda Motorcycles

Rinto Alexandro (Universitas Palangka Raya)
Tonich Uda (Universitas Palangka Raya)
Fendy Hariatama (Universitas Palangka Raya)
Brostin Debora Sinaga (Universitas Palangka Raya)



Article Info

Publish Date
28 Jun 2022

Abstract

Honda has become a market leader that has never been displaced from its position as the top leader in a motorcycle manufacturer with high sales. However, in recent years Honda's position has been shifted by Yamaha. The purpose of this study is to analyze the distribution of the percentage of frequency on the satisfaction of using a Honda motorcycle. This type of research includes experimental research in the form of quasi-experiments. This study uses a descriptive method with a survey approach and uses a random sampling technique. The survey in this study was conducted through information gathering techniques by compiling a list of questions (questionnaires) to be submitted to respondents. The number of samples used is 57 respondents, with an error rate of 10%. The data analysis technique used is quantitative descriptive analysis. The study results are motorcycle user satisfaction at the Tunas Jaya Abadi Motor Palangka Raya dealer, seen from the product quality dimension. It is known that users are more interested in attractive Honda motorcycle design indicators. From the price dimension, it is known that most of the users are satisfied. For the price marketed at the Tunas Jaya Abadi Motor Palangka Raya dealer. From the dimension of service quality, users are pretty satisfied with the service at the Fleet Tunas Jaya Abad dealer. From the emotional factor dimension, it is known that users are satisfied with the service at the Tunas Jaya Abadi Motor dealer. Concluded that the frequency distribution percentage significantly affects the satisfaction of Honda Tunas Jaya motorcycle users.

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Journal Info

Abbrev

IJSSB

Publisher

Subject

Social Sciences

Description

International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to ...