Ultimart: Jurnal Komunikasi Visual
Vol 15 No 1 (2022): Ultimart: Jurnal Komunikasi Visual

Kajian Rujukan Tampilan Antarmuka Aplikasi E-Commerce Untuk Lansia

Fanicia Meilian (Institut Teknologi Harapan Bangsa (ITHB) Bandung)
Egi Anwari (Institut Teknologi Harapan Bangsa (ITHB) Bandung)



Article Info

Publish Date
27 Jun 2022

Abstract

The pace of technology development could not be followed properly by all age groups in society, one in particular, the older adult group. As a matter of fact, the existence of technological developments has the potential to improve the quality of life of older adults, one of which is the convenience of e-commerce. Unfortunately, in the use of technology, many older adults do not feel competent to deal with technology. In this paper, data are analyzed and collected using qualitative methods to explore the experiences of old age users regarding the interface of e-commerce applications. The results were implemented into the reference of the interface design element that was tailored to the experience of older users, which has not been specifically discussed by other research projects. The findings expected to increase the effectiveness of e-commerce application design aimed at older users. Keywords: interface; older adults; e-commerce; design references

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Journal Info

Abbrev

FSD

Publisher

Subject

Arts Humanities

Description

Theories, methods, and implementations of new media technology. Topics include, but not limited to: 1. Digital technology for a creative industry 2. Development of Art and Design in Industry 3. Innovation and Creative Visual Experiment for Art and Design 4. Fine arts and performing ...