<![CDATA[The purpose of this research is to know the effect of service quality, relationship marketing, and perceptions of customers loyalty in BMT Sejahtera. This study uses a quantitative approach to the population of members in the BMT Sejahtera, a sample taken using the calculation of solving formula. Data analysis using multiple linear regression models. T-test result of the study showed that service quality partially had a significant effect on customer loyalty with at count>t table (5,737>1,662). Because the value of t is greater than the value of the t table and the magnitude of the significant value of the P-Value is less than 0.05 (0.00t table (2,022>1,662). Because the value of t is greater than the table value and the value of the significant value of P-Value is less than 0.05 (0.046t table (2,231 > 1,662). Because the value of t is greater than the table value and the significance value of the P-Value is less than 0.05 (0.028]]>
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