Journal of Management and Leadership
Vol. 5 No. 1 (2022): Volume 5 - Nomor 1 - May 2022

PRODUCT QUALITY, PRICE, AND TRUST TO INCREASE CUSTOMER SATISFACTION AT TERRACE CAFÉ PARK HOTEL

Sulistyo Haryono (Akademi Pariwisata Indonesia (AKPINDO) Jakarta)



Article Info

Publish Date
26 May 2022

Abstract

The study aims to determine product quality, price, and trust in customer satisfaction at Terrace Café Park Hotel Jakarta. The data collection method in this study was conducted by survey method by distributing questionnaires that have been tested for validity and reliability to consumers who enjoy food at Terrace Café Hotel Park Jakarta. The sample withdrawal technique uses the purposive sampling technique. Respondents selected as a sample were consumers who at least twice enjoyed food at Terrace Cae Hotel Park Jakarta. The number of eligible samples was 170 questionnaires. Data processing is done using the Smart PLS application version 3. 2.9. Using significance the results showed that the quality of the product had a positive and significant impact on customer satisfaction. Price and trust also have a positive and significant effect on customer satisfaction.

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Journal Info

Abbrev

jml

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management and Leadership (JML) is a scientific journal managed by a Management Study Program of TANRI ABENG UNIVERSITAS, and fully refereed journal with ISSN 2620 –9942 (Printed Version) ISSN 2621–2935(Online Version). This journal is freely distributed on the internet and mobile ...