SOLUSI
Vol. 20 No. 2 (2022): April

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE

Sari, Indah (Unknown)
rinawati, tri (Unknown)
rizkiana, citra (Unknown)

Article Info

Publish Date
21 Jun 2022

Abstract

This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.  

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
SOLUSI
Website

Abbrev

solusi

Publisher

Universitas Semarang

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

SOLUSI scientific magazine is a collection of quality scientific journals from various social science disciplines including economics, accounting, management and business. Topics raised in journals are adapted to current themes that can help practitioners and academics develop their knowledge and ...