Dinasti International Journal of Digital Business Management
Vol. 3 No. 4 (2022): Dinasti International Journal of Digital Business Management (June - July 2022)

THE INFLUENCE OF INFORMATION TECHNOLOGY, HUMAN RESOURCES AND COMPUTER NETWORKS ON THE MARKETING INFORMATION SYSTEM (MSDM LITERATURE REVIEW)

Siregar, Mewarni (Unknown)

Article Info

Publish Date
11 Jun 2022

Abstract

Previous research is very important in a research or scientific article. Previous research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the Effect of Information Technology, Human Resources and Computer Networks on Marketing Information Systems, a literature study on Marketing Information Systems. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results of this literature review article are: 1) Information Technology has an effect on the Marketing Information System; 2) Human Resources affect the Marketing Information System; and 3 Computer Networks affect the Marketing Information System.

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Journal Info
Dinasti International Journal of Digital Business Management
Website

Abbrev

DIJDBM

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research ...