Review of Islamic Economics and Finance
Vol 5, No 1 (2022): Review of Islamic Economics and Finance : June 2022

The Influence of E-wom on Repurchase Intention with Trust As a Mediating Variable (A Case Study of Wearing Klamby)

Nuria Putri (Unknown)
Fatin Hasib (Unknown)

Article Info

Publish Date
01 Jul 2022

Abstract

Purpose – This research discusses the influence of E-WOM on Repurchase Intention to Wearing Klamby products. Methodology - The method used is quantitative with Path Analysis for the analysis technique. In the research, the sampling technique used is non-probability sampling, and the non-probability sampling used is the purposive sampling technique. The data used are primary and secondaryFindings - The primary data were obtained by distributing online questionnaires to respondents. The result of this study shows that Trust mediates E-WOM and Repurchase Intention of Wearing Klamby products.Keywords: E-WOM, Trust, Repurchase Intention, Wearing Klamby

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Journal Info
Review of Islamic Economics and Finance
Website

Abbrev

rief

Publisher

Universitas Pendidikan Indonesia

Subject

Economics, Econometrics & Finance

Description

The aims of this Journal is to promote a principled approach to research on Islamic macroeconomics, Islamic microeconomics, Islamic development economics, Islamic monetary economics, Islamic public economics, Islamic political economics, Islamic leisure toursm, and Islamic financial technology. ...