BISMA (Bisnis dan Manajemen)
Vol. 1 No. 1 (2008)

Dimensi Kualitas Hubungan dalam Konteks Jasa Salon Rambut

Lerbin Aritonang (Universitas Tarunanegara Jakarta)

Article Info

Publish Date
06 Jun 2018

Abstract

 It is generally accepted that relationship quality consists of three dimensions, i.e. satisfaction, trust, and commitment but there is no research about relationship between the dimensions. Data were gathered from 267 consumers of saloon service in 7 locations. The findings suggest that satisfaction is a positive predictor of trust. Satisfaction is a positive predictor of commitment. Trust is a positive predictor of commitment. Satisfaction is a direct predictor of commitment or an indirect predictor of commitment via trust

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Journal Info
BISMA (Bisnis dan Manajemen)
Website

Abbrev

bisma

Publisher

Universitas Negeri Surabaya

Subject

Social Sciences

Description

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good ...