BISMA (Bisnis dan Manajemen)
Vol. 14 No. 1 (2021)

The effect of money attitude, subjective norm, perceived behavioural control, and perceived risk on millennial’s saving intention

Nadia Asandimitra (Universitas Airlangga)
I Made Narsa (Universitas Airlangga)
Andry Irwanto (Universitas Airlangga)
Helmi Ishartanto (UNC-Kenan Flagler)



Article Info

Publish Date
26 Oct 2021

Abstract

The Theory of Planned Behaviour (TPB) has been widely applied in the financial sector. However, no research has investigated the moderating role of financial literacy in saving intention. This study investigates the moderating role of financial literacy in the partial influence of money attitude, subjective norms, perceived behavioural control, and perceived risk on saving intention. According to the Moderated Regression Analysis (MRA) findings, financial literacy moderated the effect of money attitude, subjective norms, and perceived behavioural control on saving intention. On the other hand, financial literacy has not mitigated the effect of perceived risk on saving intention. These findings validate TPB's application in the financial sector by incorporating moderating role of financial literacy. It is also discovered that the millennial generations who participate in this study have good financial literacy.

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Journal Info

Abbrev

bisma

Publisher

Subject

Social Sciences

Description

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good ...