COMMENTATE: Journal of Communication Management
Vol. 3 No. 1 (2022): COMMENTATE: Journal of Communication Management

Marketing Communication Plan of Mega Star Event Planner Innovation to Survive During and Post-Pandemic

Osin Mega Bintang (LSPR)

Article Info

Publish Date
30 Jun 2022

Abstract

The pandemic situation that has been ongoing from March 2020 to 2021 has plunged the event industry. This is also felt by the Mega Star Event Planner business that offers event planning services. The right strategy is needed to survive and sustain its business during and after a pandemic. Therefore, the Mega Star Event Planner will innovate by developing their product, which is to create an event package with the COVID-19 protocol starting from swab tests and strict procedure in physical distancing. This marketing communication plan that was created to market the results of this innovation was made using the SOSTAC method developed by PR Smith. This plan is entitled Marketing Communication Plan of the Mega Star Event Planner Innovation Results with the aim of Mega Star Event Planner business surviving during and after the pandemic.

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Journal Info
COMMENTATE: Journal of Communication Management
Website

Abbrev

commentate

Publisher

London School of Public Relations

Subject

Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. ...