Marketing Management Studies
Vol. 2 No. 2 (2022): Marketing Management Studies

The influence of percieved value and percieved quality on revisit intention with satisfaction as a mediating variable

Adelya Asidiqhi (Universitas Negeri Padang)
Yasri Yasri (Universitas Negeri Padang)



Article Info

Publish Date
29 Jun 2022

Abstract

The study aims to analyze the influence of Perceived Value and Perceived Quality on Revisit Intention with Satisfaction as mediation on visitors to The Balcone Hotel. This type of research is explanatory. The population of this study is visitors to The Balcone Hotel who have visited the hotel at least once. The study sample was 210 respondents. The study used a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) Satisfaction negatively affects Revisit Intention. (2) Perceived Quality has a positive effect on satisfaction. (3) Perceived Value has a positive effect on satisfaction. (4) Perceived Quality has a positive effect on Revisit Intention. (5) Perceived Value negatively affects Revisit Intention. (6) Perceived Quality has a positive effect on Perceived Value. (7) Perceived Value negatively affects Revisit Intention mediated by Satisfation. (8) Perceived Quality negatively affects Revisit Intention mediated by Satisfaction.

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Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...