Journal of Indonesian Management
Vol. 2 No. 2 (2022): June

Factors Affecting People's Buying Interest in Boba Qiuqiunian Drinks

Preti Intan Sari (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara)
Muhammad Irwan Padli Nasution (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
29 Jun 2022

Abstract

The purpose of this study is to find out what factors can influence people's buying interest in QIUQIUNIAN Boba drinks, in addition to knowing how to overcome competition between other competitors, as we know that now is the era of boba drinks, then to find out how QIUQIUNIAN Boba drinks introduce their products to be famous among the surrounding community, both children, teenagers and adults.

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Journal Info
Journal of Indonesian Management
Website

Abbrev

JIM

Publisher

Indonesian Journal Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not ...