BIP'S : Jurnal Bisnis Perspektif
Vol 3 No 2 (2011): Juli

Peranan Efektivitas Faktor-Faktor yang Mempengaruhi Relationship Marketing Produk Air Mineral Aqua di Surabaya

Nuryanto Nuryanto (Politeknik Universitas Surabaya)

Article Info

Publish Date
29 Jul 2011

Abstract

This research is to analyse the strategy to increase the effectivity of relationshipmarketing among the firm and its retailers. The effectivity of relationshipmarketing is very important in recent years. The result of the research based onthe case of AQUA brand shows that relationship marketing is influenced by thetruth and cooperation. This research also describes the factors developing thevariables of truth and cooperation.

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Journal Info
BIP'S : Jurnal Bisnis Perspektif
Website

Abbrev

BIP

Publisher

Universitas Katolik Darma Cendika

Subject

Economics, Econometrics & Finance

Description

BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan ...